Caring for curly hair can be a challenge, especially when dull frizz and a lack of definition take over. Everyday influences and build-up from styling products can weigh your curls down, causing them to lose their natural bounce and shine. As I Am Shampoo Curl Clarity offers the gentle cleansing your hair needs to breathe freely again. This formula helps to gently remove impurities and product residue without stripping the hair of essential hydration. This way, you restore the natural balance of your curls and add a reliable step to your weekly routine.

Key benefits

• Effective cleansing: Gently removes product build-up, chlorine, and hard minerals from the hair.
• Retains moisture: Cleanses without stripping the natural, necessary oils from the scalp and hair.
• Definition and shine: Supports the natural curl structure, giving your curls immediate definition and a healthy shine.
• Enriched with natural extracts: Contains coconut and tangerine extracts that contribute to the overall vitality of the hair.

How it works

As I Am Shampoo Curl Clarity uses a carefully formulated blend of cleansing agents that effectively encapsulate and wash away dirt and residue, while respecting the moisture barrier of the hair fibre. By adding natural ingredients such as amla and coconut powder, the hair is nourished during the cleansing process. This prevents curls from feeling dry or stiff after washing, which is essential for maintaining bouncy and frizz-free curls for the whole family.

Composition

Ingredients

Aqua/Water, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.

Use & Dosage

Apply to wet hair. Massage into a rich lather and rinse well.

Safety & Disclaimer

For external use only. Keep closed, out of reach of children.