Our Story

Discover Europe's oldest online vitamin and supplement store and experience the convenience of everything under one roof. For many years, we have been a trusted destination for everyone who consciously focuses on health and values quality, service, and expertise. What once began with a clear vision—combining healthy and reliable products with knowledge and personal attention—has grown into an online store where trust and quality are central.

Over the years, we have developed into the specialist in vitamins, minerals, supplements, herbs, and superfoods. Our assortment is never assembled at random. Each product is carefully selected for quality, composition, transparency, and reliability, with attention to current scientific insights, applicable laws and regulations, and high quality standards.

Guided by the same vision, we have deliberately expanded our range with gluten-free and vegan products, Ayurveda products, and a carefully curated selection of healthy food and drinks, allowing us to seamlessly align with a wide variety of lifestyles, dietary preferences, and conscious choices.

We believe that health starts with good information and informed decisions, not with empty promises. That is why we do not make medical claims and communicate clearly and honestly. Our product information is transparent, ingredients are clearly listed, and you decide—possibly in consultation with a professional—what suits you best. Our team of well-trained and experienced specialists is ready to answer questions, think along with you, and help you navigate our wide assortment, always with knowledge, care, and respect for your situation.

To make things as easy as possible, our smart and user-friendly search function helps you quickly find the right product. And if you still have doubts or are looking for something you cannot immediately find, we are happy to assist you personally. For us, service goes beyond simply selling products.

We treat every order as a gift for our customers: carefully prepared, plastic-free packaged, and shipped with ultra-fast delivery throughout Europe, so you can move forward quickly and worry-free. Our attention goes beyond your health alone—we also feel responsible for the world around us and consciously care for Mother Earth.

That is why we choose sustainable and environmentally conscious solutions, such as reusing cardboard as filling material and avoiding plastic in our packaging. In this way, we combine care for people with respect for the environment, because we believe that a healthy lifestyle goes hand in hand with caring for the world around us.

VitAdvice supplies exclusively health products, dietary supplements, and medicines that are available without a prescription in the Netherlands.

Shipping within the European Union takes place in accordance with applicable EU regulations for the cross-border sale of non-prescription medicines in the country of origin.

As national legislation may differ per Member State, certain products may be subject to different conditions in other countries. For EU consumers, however, purchase and shipment is permitted as long as the product is freely available in the country of dispatch.

Choose certainty, expertise, and years of experience. Discover our assortment, get inspired, and make a conscious choice for health and quality today.