When blonde, grey or bleached hair is exposed to sunlight, water and styling, unwanted yellow and orange undertones can occur. This can disrupt the clarity of your hair colour and detract from your natural confidence. Elvive Color Vive Purple Shampoo offers a targeted solution that instantly neutralises these warm nuances. As your reliable health and care partner, VitAdvice helps you and your family to optimise your daily routine with simple, high-quality solutions.

Key benefits

• Colour-correcting effect: Instantly neutralises yellow and orange undertones to maintain a cool, radiant hair colour.
• Gentle cleansing: Gently cleanses the hair without stripping the colour intensely.
• Shine and vitality: Supports the natural shine of the hair, making it look fresh and well-cared for.

How it works

The formula is enriched with violet pigments that optically neutralise the yellow and brassy tones in the hair. By massaging the shampoo in, these pigments temporarily attach to the hair fibre to mattify the warm glow, while mild cleansers effectively remove dirt and sebum without drying out the hair.

Composition

Ingredients

Aqua/water, Sodium laureth sulfate, coco-betaine, Glycol distearate, Cocamide MIPA, CI 60730/Acid violet 43, Sodium lauryl sulfate, Sodium chloride, Sodium benzoate, Sodium hydroxide, Trideceth-6, Iris florentina root extract, Polyquaternium-7, Polyquaterniu1-, Salicylic acid, Limonene, Linalool, Benzyl salicylate, Benzyl alcohol, Benzophenone-4, Amodimethicone, Alpha-isomethyl ionone, Carbomer, Citric acid, Citronellol, Cetrimonium chloride, Butylene glycol, Cetrimonium chloride, Butylene glycol, Coumarin, Hexylene glycol, Amyl cinnamal, Parfum/fragrance

Usage & Dosage

Apply to damp hair, massage in lightly and rinse thoroughly.

Safety & Disclaimer

For external use only. Keep closed, out of reach of children.