When you notice that your blonde hair colour loses its fresh look over time and unwanted warm, yellow or orange undertones appear, it can detract from your well-groomed appearance. Maintaining a pure, cool ash blonde shade requires a targeted and mild approach that does not stress the hair. L'Oréal Paris Excellence Cool Crème 7.11 Ultra Ash Blonde offers the perfect support for this within your personal care routine. This complete 3-step treatment is designed to intensively nourish your hair while providing a long-lasting cool, even colour, so you can step out with confidence and vitality again.

Key benefits

• Optimal grey coverage: Guarantees up to 100% coverage of grey hairs for an even and youthful look.
• Hair strengthening: The protective cream colourant with pro-keratin intensively strengthens the hair structure during the colouring process.
• Gentle cleansing: The mild pH purple shampoo gently cleanses the scalp and brings out the hair's natural shine.
• Anti-yellowing effect: The nourishing mask with purple pigments immediately neutralises unwanted warm tones and keeps the ash blonde colour pure.

How it works

This product uses an advanced three-step plan to ensure a long-lasting cool colour result. The pro-keratin in the cream colourant helps to protect and build up the hair fibre during colouring. Subsequently, the pH-neutral shampoo gently neutralises the residues of the colourant while closing the hair cuticles. Finally, the purple pigments in the nourishing mask penetrate deeply to eliminate warm yellow and orange tones. This mask can also be used multiple times after colouring to maintain the cool nuance for a long time.

Composition

Ingredients

The full list of ingredients is not further specified in the source data. The formula is enriched with pro-keratin and active purple colour pigments for the neutralisation of warm undertones.

Use & Dosage

Always follow the steps as described in the included instructions carefully. Apply the protective cream colourant to the hair, leave it on for the recommended time and rinse thoroughly. Then cleanse the hair with the mild pH purple shampoo and finish the treatment with the nourishing anti-yellowing hair mask.

Safety & Disclaimer

Hair colourants can cause an allergic reaction. It is necessary to perform an allergy alert test 48 hours before each use. Not suitable for persons under 16 years of age. Temporary black henna tattoos may increase the risk of an allergy. Do not colour your hair if you have a rash on your face or a sensitive, irritated and damaged scalp.