Dreaming of that perfect, lasting cool ash blonde hair colour without unwanted yellow tones? Say goodbye to fading and hello to radiant perfection.

Discover L'Oréal Paris Excellence Cool Crème 7.11 Ultra Ash Blonde: your complete 3-step solution for a sublime, long-lasting cool result. This permanent hair dye guarantees up to 100% grey coverage and transforms your hair for an even, youthful appearance.

• The protective colouring crème, enriched with pro-keratin, intensively strengthens the hair during colouring.
• The gentle pH purple shampoo delicately cleanses the scalp, reveals natural shine, and leaves your hair smoother.
• The nourishing anti-brassiness hair mask with purple pigments immediately neutralises unwanted yellow and orange undertones. It keeps your ash blonde colour pure and vibrant, and can be used multiple times after colouring for a lasting cool effect.

Experience an effortless transformation: from dull or discoloured to vital, shiny, and perfectly cool ash blonde hair that garners compliments. Your hair feels stronger, more supple, and stays radiant for longer.

Choose VitAdvice and invest wisely in premium personal care at a fair price. With our expert-backed guidance and plastic-free delivery, you make a conscious, responsible choice for yourself and your loved ones. Trust in quality and convenience – your perfect cool ash blonde colour awaits. Give your hair the ultimate care and enjoy a confident look!

Product specifications: