Blonde hair can lose its fresh, cool appearance over time due to exposure to water, sun and styling products. This often manifests as an unwanted, warm or yellow glow that overshadows the vibrancy of your colour. Maintaining that perfect, bright shade requires targeted care that not only corrects the colour but also offers the hair the necessary hydration. HASK Purple Toning Shampoo is the responsible solution that instantly neutralises unwanted warm tones and transforms dull blonde hair into a fresh, cool nuance.

Key benefits

• Instant neutralisation: the purple pigments instantly correct unwanted yellow and warm undertones in blonde hair.
• Brightens the colour: refreshes blonde nuances for a bright and radiant, cool appearance.
• Deep hydration: cleanses gently without drying out the hair, helping to maintain the moisture balance.
• Colour-safe and vegan: mild formula free from sulphates and parabens, specially developed for coloured and natural blonde hair.

How it works

The action of HASK Purple Toning Shampoo is based on colour theory, where purple pigments neutralise the opposing yellow tones on the colour spectrum. This mild shampoo cleanses the hair gently, while the active pigments attach to the hair fibre to mattify the warm glow. Thanks to the absence of harsh cleansers, the natural moisture barrier of your scalp and hair remains respected, which contributes to a healthy and vital routine for the whole family.

Composition

Ingredients

Aqua/Water/Eau, Sodium C14-16 olefin sulfonate, Cocamidopropyl betaine, Cocamide MEA, Glycerin, Glycol distearate, Divinyldimethicone/dimethicone copolymer, Parfum/Fragrance, Sodium chloride, Ext. Violet 2, Phenoxyethanol, Citric acid, Polyquaternium-10, Polyquaternium-7, Sodium benzoate, Potassium sorbate.

Use & Dosage

Apply to wet hair and massage gently until a rich lather forms. Leave the shampoo to work for 1 to 3 minutes, depending on the desired degree of neutralisation. Then rinse thoroughly with lukewarm water.

Safety & Disclaimer

Intended for external use only. Avoid direct contact with the eyes; in case of contact, rinse thoroughly with water immediately. Keep out of reach of children.