A dull, brassy or yellow glow in blonde, grey or bleached hair can make your carefully maintained hair colour look unkempt. Environmental factors and repeated washing can quickly cause the cool tones in your hair to fade, which affects your confidence. John Frieda Violet Crush Shampoo offers the targeted care your hair needs. This shampoo neutralises unwanted warm tones instantly and restores the fresh, cool appearance of your hair, so you can enjoy a radiant result every day.

Key benefits

• Instant neutralisation: The formula with active violet pigments tackles brassy and yellow tones immediately from the first wash.
• Cool result: Helps maintain and enhance a bright, cool blonde or grey hair colour.
• Gentle cleansing: Gently cleanses the hair without drying it out, for a healthy and fresh look.
• Convenient size: The 75 ml bottle is ideal for travel or to get to know the Violet Crush routine.

How it works

The effect of John Frieda Violet Crush Shampoo is based on colour theory, where violet pigments form the opposite colour to yellow and brassy tones. Upon application, these pigments attach to the hair fibre to optically neutralise warm tones. Enriched with nourishing ingredients such as lavender extract, this shampoo not only supports colour intensity, but also ensures that the hair feels soft and supple.

Composition

Ingredients

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide Mea, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Acid Violet 43, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Peg-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, Bht, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene.

Usage & Dosage

Massage shampoo into wet hair, lather and leave on for 1 minute. Rinse well and use Violet Crush conditioner after washing.

Safety & Disclaimer

For external use only. Avoid contact with textiles and household surfaces to prevent staining. If contact occurs, clean immediately. Store closed, out of reach of children. Shelf life 12 months after opening.