Préférence is a long-lasting hair colour. The combination of the new Hi-Shine Elixir and the long-lasting pigments results in a refined, rich colour with an ultimate shine. The tube of colour-retaining care is enriched with UV filter and Vitamin Read more.
When your light blonde hair colour loses its freshness, it can lead to a dull appearance and a lack of vitality in your daily routine. Finding a mild colouring that offers both a bright ash blonde nuance and the necessary protection against dehydration and UV radiation can be a challenge. Preference 10.1 Helsinki Extra Light Ash Blonde has been specially developed to provide your hair with a cool, bright shade and long-lasting care. This formula helps keep your hair supple and protects it against external influences, so you can enjoy a healthy and natural shine.
Preference 10.1 Helsinki uses high-quality, ash blonde pigments that penetrate deep into the hair fibre to neutralise warm undertones. The nourishing after-treatment closes the hair cuticles and places a protective layer over the hair. This not only helps to retain the colour pigments for longer but also protects the hair against the daily influences of UV radiation and dryness.
| Product feature | Specification |
| Colour tone | 10.1 Helsinki (Extra light ash blonde) |
| Product type | Permanent hair colour |
| Set contents | Colouring set including shine-protecting conditioner with UV filter |
Aqua (water), alcohol denat., ammonium hydroxide, oleic acid, propylene glycol, parfum/fragrance, UV filters and conditioners that protect and soften the hair structure during the colouring process.
Carefully follow the steps in the included instructions for use. Mix the colour gel carefully with the developer cream, apply the mixture evenly to dry hair, and let it process according to the prescribed time. Rinse the hair thoroughly and apply the shine-protecting conditioner for optimal care.
Hair dyes can cause severe allergic reactions. This product is not intended for use on persons under the age of 16. Always perform an allergy alert test 48 hours before each treatment. Do not use if you have a rash on your face or have a sensitive, irritated, or damaged scalp. Avoid contact with eyes; in case of contact, rinse immediately with plenty of water. Keep out of reach of children.
