When your hair colour starts to fade or stubborn grey locks take over, it can affect your confidence and daily appearance. Repeatedly colouring with aggressive products can make hair dull and lifeless, leaving you searching for a mild yet effective solution. L'Oréal Preference 9.1 Viking Very Light Ash Blonde offers the responsible support your hair needs. This high-quality permanent hair colour restores a natural, vibrant ash blonde shine and ensures balanced care, so you can step out with pride and renewed vitality again.

Key benefits

• Long-lasting colour intensity: Enjoy a deep, bright ash blonde colour for up to 8 weeks without rapid fading.
• Optimal grey coverage: Covers grey hairs evenly for a natural and harmonious colour result.
• Shine-protecting care: The included conditioner protects the hair fibre and maintains a healthy shine week after week.
• Pleasant sensory experience: The mild, floral scent makes the home colour treatment comfortable and relaxing.

How it works

The formula of Preference 9.1 Viking is carefully composed to penetrate deep into the hair structure for an even colour distribution. The added shine-protecting conditioner helps to close the hair cuticles after colouring. This locks in the colour pigments and protects the hair against external influences, which contributes to maintaining natural softness and a healthy appearance.

Composition

Ingredients

Aqua (water), alcohol denat., ammonium hydroxide, oleic acid, propylene glycol, parfum/fragrance, and shine-protecting components that support the hair structure during and after the colouring process.

Use & Dosage

Follow the steps in the enclosed instructions carefully. Mix the colour gel with the developer cream, apply it evenly to the hair and leave the product on for the recommended time. Rinse the hair thoroughly and follow up with the shine-protecting conditioner.

Safety & Disclaimer

Hair colourants can cause severe allergic reactions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase the risk of an allergic reaction. Always perform an allergy alert test 48 hours before each use.