Blonde hair can develop a warm, yellowish glow over time due to exposure to sunlight, styling products, and tap water. This can make your carefully maintained blonde shade look dull and less fresh, which affects your confidence. Fortunately, with the right care, you can easily maintain the desired, cool look at home. The John Frieda Violet Crush Shampoo offers a targeted and mild solution to effectively neutralise unwanted brassy and yellow tones, so your blonde hair regains its bright, fresh shade.
Key benefits
- Instant neutralisation: The powerful purple pigments penetrate deep into the hair fibre to immediately reduce warm, yellow tones for a cool result.
- Quickly visible result: After just a single wash, the shampoo transforms your hair colour into a fresh, cool platinum blonde shade.
- Responsible formula: The vegan friendly composition cleanses and cares for the hair gently without using animal ingredients.
- Professional quality: Enjoy a salon-fresh look and a healthy shine, as if you have just come from the hairdresser.
How it works
The effect of this silver-free shampoo is based on colour theory, where purple and yellow are opposite each other on the colour wheel. By adding specific violet pigments, the unwanted warm tones in blonde hair are optically neutralised. The formula is developed to effectively release pigment where needed, without drying out the hair or leaving a purple haze. This keeps the natural vibrancy and shine of your blonde hair preserved.
Composition
| Specification | Details |
|---|
| Brand | John Frieda |
| Content | 250 Millilitre |
| Weight | 1.001 kg |
Ingredients
The vegan friendly formula is enriched with carefully selected purple pigments that are specifically tailored to the needs of natural, dyed, or lightened blonde hair.
Use & Dosage
Apply the shampoo to wet hair and massage it gently until it lathers. Then leave the shampoo on for a short time to let the pigments do their work. Rinse the hair thoroughly afterwards with warm water. For a more intense result or for stubborn yellow tones, you can adjust the application time as desired.
Safety & Disclaimer
Avoid direct contact with the eyes. In case of contact with the eyes, rinse thoroughly with clean water immediately. This product is intended exclusively for external use on the hair. Wash your hands well after use to prevent any temporary blue or purple discolouration on the skin.
