Preference Bleach ultra platinum bleach with bonding technology The bonds in the hair (hair bonds) are essential components in the hair fibres and are responsible for hair quality. If they are damaged, the hair can become brittle and dr Read more.
Achieving a bright, platinum blonde hair colour can be a challenge, with the risk of hair damage and an unwanted yellow glow often causing uncertainty. Chemical processes can weaken the hair structure, leaving your hair dry and brittle. Preference Bleach ultra platinum bleach offers the solution by combining powerful bleaching with active protection. This product helps you achieve a radiant result in a responsible way, while maintaining the quality and strength of your hair.
Preference Bleach Ultra Platinum works via a dual system. The bleach penetrates deep into the hair shaft to effectively break down pigments and lighten by up to 9 shades. At the same time, the integrated bonding technology helps to protect and restore the internal bonds in the hair, keeping hair breakage to a minimum. The after-treatment with purple pigments immediately neutralises unwanted yellow undertones, resulting in a pure, cool, and shiny platinum blonde colour.
| Product | Preference Bleach ultra platinum bleach |
| Contents | 1 Set |
| Lightening | Up to 9 shades |
| Technology | Bonding technology |
| Anti-yellow effect | Treatment with purple pigments |
Bleaching powder, bleaching cream, developer cream, conditioner with purple pigments and bonding technology.
Follow the instructions in the enclosed leaflet carefully for mixing the bleaching cream, powder, and developer cream. Apply the mixture evenly to dry, unwashed hair. Leave the product on according to the recommended time in the leaflet and then rinse thoroughly. Then apply the nourishing conditioner.
This product contains ingredients that can cause an allergic reaction. Always perform an allergy alert test 48 hours before use. Do not use on a sensitive, irritated, or damaged scalp. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Wear the appropriate gloves included in the packaging.
